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Ranked shortlist · 10 of 48 personal care and beauty shops
Best personal care and beauty shops in Sofia
The 10 most notable personal care and beauty shops in Sofia, in rank order. The order is curation quality — how well attested and how complete each record is — not popularity, and no place on this list paid to be on it.
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1
Douglas 10 Sofia Ring Mall
Ring Mall, ulitsa Okolovrasten pat 214 Sofia
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.392, percentile 100 of 48
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2
Douglas 2 Serdika Center
Serdika Center, Sitnyakovo Blvd 48
679 m from Podujane Passenger, rail
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.384, percentile 97.87 of 48
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3
beauty | zone
булевард „Александър Стамболийски“ 101
186 m from Opalchenska Metro Station, metro
listed by Microsoft and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.364, percentile 95.74 of 48
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4
Douglas 13 Park Center
Park Center, Arsenalski Blvd 2
169 m from European Union Metro Station, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.98 · rank score 2.358, percentile 93.62 of 48
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5
Perfumery Douglas & beautyzone Bulgaria
Булевард Черни връх 100
222 m from Vitosha Metro Station, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.301, percentile 91.49 of 48
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6
Fashion Cosmetics
Улица Цветна градина 22
464 m from European Union Metro Station, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.98 · rank score 2.238, percentile 89.36 of 48
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7
Allexi's Beauty Room
bul. Kliment Ohridski 23А
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.96 · rank score 2.183, percentile 87.23 of 48
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8
Elinor
Sitnyakovo Blvd 47a
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.95 · rank score 2.104, percentile 85.11 of 48
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9
Perfumery Douglas & beautyzone Bulgaria
Улица Ал. Стамболийски 101
238 m from Opalchenska Metro Station, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.96 · rank score 2.086, percentile 82.98 of 48
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10
DM
Lomsko Shose Rd 34
244 m from Nadezhda Metro Station, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.98 · rank score 2.076, percentile 80.85 of 48
How this list is made
Every place in this group was scored by the same model, with each term z-normalised inside the group and capped, so a famous chain cannot win by being famous everywhere. The weights, verbatim:
- attestation by independent providers
- +0.35
- record completeness (website, phone, address)
- +0.25
- Overture existence confidence
- +0.20
- Michelin designation (Wikidata, CC0)
- +0.40
- brand fame (Wikidata sitelinks)
- −0.15
- same-name chain collision
- −0.30
Curation quality, not popularity: how well attested and how complete a record is.
No licensable popularity signal; this ranks curation quality, not taste
Independent check: 5,951 places listed in Wikivoyage (CC BY-SA 4.0; validation only, never published or scored) were matched to our records by name within 250 m. Across the 5,651 that fall in groups of at least 10, the median matched place sits at percentile 73 and 24.2% are in the top decile, against 10% by chance; five families have enough anchors to report (arts, food and drink, lodging, shopping, sport), while health care (5), lifestyle services (17), travel (26) have too few and are not validated. A match needs both the guide and the catalogue to name the same place, which favours well-attested places — a term this rank itself rewards — so these are lower bounds; Michelin's 528 in-group anchors have a median percentile of 100, but that is partly circular: across the Wikivoyage matches, the 17 that also carry the designation term this rank scores sit at 99.93, against 72.55 for the 5,934 without it.
The catalogue carries no rating, review count, price or opening hours, so this file has none.
Station locations from Wikidata (CC0-1.0). Nearest station, not service: no frequency, timetable or departures.
Nobody paid for placement: no ads, no sponsored results, no ratings for sale.
Data: AllThePlaces (CC0-1.0), BrightQuery (CDLA-Permissive-2.0), DAC (CDLA-Permissive-2.0), Foursquare Open Source Places (Apache-2.0), Meta (CDLA-Permissive-2.0), Microsoft (CDLA-Permissive-2.0), Overture Maps Foundation (CDLA-Permissive-2.0), PinMeTo (CDLA-Permissive-2.0), RenderSEO (CDLA-Permissive-2.0).