Every city › São Paulo › toy shops
Ranked shortlist · 10 of 154 toy shops
Best toy shops in São Paulo
The 10 most notable toy shops in São Paulo, in rank order. The order is curation quality — how well attested and how complete each record is — not popularity, and no place on this list paid to be on it.
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1
D&D Shopping
Av. das Nações Unidas, 12555
468 m from Estação Berrini, rail
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.346, percentile 100 of 154
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2
Ri Happy Brinquedos S A
Avenida Otto Baumgart, 00800
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.333, percentile 99.35 of 154
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3
Catavento Brinquedos Educativos
R. João Álvares Soares, 1208
653 m from Vereador José Diniz station, rail
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.325, percentile 98.69 of 154
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4
Maritaca Brinquedos
Rua Paracuê, 340
238 m from Vila Madalena, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.325, percentile 98.04 of 154
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5
Ideiaria Brinquedos
R. João Cachoeira, 1316 Loja 120 C
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.324, percentile 97.39 of 154
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6
Galeria Itapetininga
Rua Barão de Itapetininga, 267
135 m from República, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.322, percentile 96.73 of 154
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7
Japan Brinquedos e Playgrounds
Av. do Oratório, 4843
241 m from Vila Tolstói (São Paulo Metro), metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.317, percentile 96.08 of 154
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8
Cim Toys
Av. Sen. Queirós, 274 - 18º andar
208 m from Luz metro station, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.305, percentile 95.42 of 154
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9
Mouse Store Brinquedos
R. Afonso Braz, 418
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.303, percentile 94.77 of 154
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10
Ki Zoeira Brinquedos e Presentes
Av. Padre Antônio José dos Santos, 1070
706 m from Vila Cordeiro station, rail
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.299, percentile 94.12 of 154
How this list is made
Every place in this group was scored by the same model, with each term z-normalised inside the group and capped, so a famous chain cannot win by being famous everywhere. The weights, verbatim:
- attestation by independent providers
- +0.35
- record completeness (website, phone, address)
- +0.25
- Overture existence confidence
- +0.20
- Michelin designation (Wikidata, CC0)
- +0.40
- brand fame (Wikidata sitelinks)
- −0.15
- same-name chain collision
- −0.30
Curation quality, not popularity: how well attested and how complete a record is.
No licensable popularity signal; this ranks curation quality, not taste
Independent check: 5,951 places listed in Wikivoyage (CC BY-SA 4.0; validation only, never published or scored) were matched to our records by name within 250 m. Across the 5,651 that fall in groups of at least 10, the median matched place sits at percentile 73 and 24.2% are in the top decile, against 10% by chance; five families have enough anchors to report (arts, food and drink, lodging, shopping, sport), while health care (5), lifestyle services (17), travel (26) have too few and are not validated. A match needs both the guide and the catalogue to name the same place, which favours well-attested places — a term this rank itself rewards — so these are lower bounds; Michelin's 528 in-group anchors have a median percentile of 100, but that is partly circular: across the Wikivoyage matches, the 17 that also carry the designation term this rank scores sit at 99.93, against 72.55 for the 5,934 without it.
The catalogue carries no rating, review count, price or opening hours, so this file has none.
Station locations from Wikidata (CC0-1.0). Nearest station, not service: no frequency, timetable or departures.
Nobody paid for placement: no ads, no sponsored results, no ratings for sale.
Data: AllThePlaces (CC0-1.0), BrightQuery (CDLA-Permissive-2.0), DAC (CDLA-Permissive-2.0), Foursquare Open Source Places (Apache-2.0), Meta (CDLA-Permissive-2.0), Microsoft (CDLA-Permissive-2.0), Overture Maps Foundation (CDLA-Permissive-2.0), PinMeTo (CDLA-Permissive-2.0), RenderSEO (CDLA-Permissive-2.0).