Ranked shortlist · 10 of 713 personal care and beauty shops
Best personal care and beauty shops in São Paulo
The 10 most notable personal care and beauty shops in São Paulo, in rank order. The order is curation quality — how well attested and how complete each record is — not popularity, and no place on this list paid to be on it.
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1
Onodera Estética Aclimação
Av. da Aclimação, 750
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.396, percentile 100 of 713
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2
O Boticário LAB
Av. Roque Petroni Júnior, 1089
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.392, percentile 99.86 of 713
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3
Al Ward
R. Dr. Melo Alves, 490
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.391, percentile 99.72 of 713
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4
O Boticário Lab - Flagship
R. dos Pinheiros, 315
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.389, percentile 99.58 of 713
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5
Espaço Silhueta
Rua Pelotas, 233
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.387, percentile 99.44 of 713
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6
Casa Belleza
Ladeira Porto Geral, 14 - Lj 256/262
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.384, percentile 99.3 of 713
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7
EVAS Perfumaria e Salão
R. São Silvestre, 481
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.382, percentile 99.16 of 713
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8
Bellúnica Cosméticos
Av. Kennedy, 205
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.382, percentile 99.02 of 713
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9
Sephora Shopping Paulista
Rua Treze de Maio, 1947 - Piso Paulista
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.379, percentile 98.88 of 713
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10
Takara Belmont
Rua Treze de Maio, 1315
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.377, percentile 98.74 of 713
How this list is made
Every place in this group was scored by the same model, with each term z-normalised inside the group and capped, so a famous chain cannot win by being famous everywhere. The weights, verbatim:
- attestation by independent providers
- +0.35
- record completeness (website, phone, address)
- +0.25
- Overture existence confidence
- +0.20
- Michelin designation (Wikidata, CC0)
- +0.40
- brand fame (Wikidata sitelinks)
- −0.15
- same-name chain collision
- −0.30
Curation quality, not popularity: how well attested and how complete a record is.
No licensable popularity signal; this ranks curation quality, not taste
Independent check: 5,951 places listed in Wikivoyage (CC BY-SA 4.0; validation only, never published or scored) were matched to our records by name within 250 m. Across the 5,651 that fall in groups of at least 10, the median matched place sits at percentile 73 and 24.2% are in the top decile, against 10% by chance; five families have enough anchors to report (arts, food and drink, lodging, shopping, sport), while health care (5), lifestyle services (17), travel (26) have too few and are not validated. A match needs both the guide and the catalogue to name the same place, which favours well-attested places — a term this rank itself rewards — so these are lower bounds; Michelin's 528 in-group anchors have a median percentile of 100, but that is partly circular: across the Wikivoyage matches, the 17 that also carry the designation term this rank scores sit at 99.93, against 72.55 for the 5,934 without it.
The catalogue carries no rating, review count, price or opening hours, so this file has none.
Nobody paid for placement: no ads, no sponsored results, no ratings for sale.
Data: AllThePlaces (CC0-1.0), BrightQuery (CDLA-Permissive-2.0), DAC (CDLA-Permissive-2.0), Foursquare Open Source Places (Apache-2.0), Meta (CDLA-Permissive-2.0), Microsoft (CDLA-Permissive-2.0), Overture Maps Foundation (CDLA-Permissive-2.0), PinMeTo (CDLA-Permissive-2.0), RenderSEO (CDLA-Permissive-2.0).