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Ranked shortlist · 10 of 96 personal care and beauty shops
Best personal care and beauty shops in Fortaleza
The 10 most notable personal care and beauty shops in Fortaleza, in rank order. The order is curation quality — how well attested and how complete each record is — not popularity, and no place on this list paid to be on it.
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1
Lalu Perfumaria
R. Gov. Sampaio, 326
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.362, percentile 100 of 96
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2
Exalla Cosméticos Bezerra
Av. Bezerra de Menezes, 2375
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.360, percentile 98.95 of 96
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3
Lau & Edi Perfumaria e Presentes
R. Rosinha Sampaio, 977
790 m from Padre Andrade, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.360, percentile 97.89 of 96
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4
Exalla Cosmeticos
R. Gen. Sampaio, 1159
333 m from José de Alencar, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.345, percentile 96.84 of 96
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5
Exalla Cosméticos Aldeota
Av. Dom Luís, 500 Piso 1, Loja 140
365 m from Leonardo Mota, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.329, percentile 95.79 of 96
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6
Estética Pop Clínica
Av. Srg. Hermínio Sampaio, 4401
269 m from Padre Andrade, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.327, percentile 94.74 of 96
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7
Perfumaria Moreira
R. Pedro I, 738
439 m from São Benedito, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.327, percentile 93.68 of 96
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8
Exalla Cosméticos Parangaba
Av. Augusto dos Anjos, 1150
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.99 · rank score 2.326, percentile 92.63 of 96
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9
Cosbel
Avenida Aguanambi, 150
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 1.00 · rank score 2.316, percentile 91.58 of 96
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10
Avance Equipamentos
Rua Ministro Joaquim Bastos, 322
778 m from Borges de Melo, metro
listed by Meta and Overture Maps Foundation · record has a website, a phone and an address · Overture confidence 0.98 · rank score 2.309, percentile 90.53 of 96
How this list is made
Every place in this group was scored by the same model, with each term z-normalised inside the group and capped, so a famous chain cannot win by being famous everywhere. The weights, verbatim:
- attestation by independent providers
- +0.35
- record completeness (website, phone, address)
- +0.25
- Overture existence confidence
- +0.20
- Michelin designation (Wikidata, CC0)
- +0.40
- brand fame (Wikidata sitelinks)
- −0.15
- same-name chain collision
- −0.30
Curation quality, not popularity: how well attested and how complete a record is.
No licensable popularity signal; this ranks curation quality, not taste
Independent check: 5,951 places listed in Wikivoyage (CC BY-SA 4.0; validation only, never published or scored) were matched to our records by name within 250 m. Across the 5,651 that fall in groups of at least 10, the median matched place sits at percentile 73 and 24.2% are in the top decile, against 10% by chance; five families have enough anchors to report (arts, food and drink, lodging, shopping, sport), while health care (5), lifestyle services (17), travel (26) have too few and are not validated. A match needs both the guide and the catalogue to name the same place, which favours well-attested places — a term this rank itself rewards — so these are lower bounds; Michelin's 528 in-group anchors have a median percentile of 100, but that is partly circular: across the Wikivoyage matches, the 17 that also carry the designation term this rank scores sit at 99.93, against 72.55 for the 5,934 without it.
The catalogue carries no rating, review count, price or opening hours, so this file has none.
Station locations from Wikidata (CC0-1.0). Nearest station, not service: no frequency, timetable or departures.
Nobody paid for placement: no ads, no sponsored results, no ratings for sale.
Data: AllThePlaces (CC0-1.0), BrightQuery (CDLA-Permissive-2.0), DAC (CDLA-Permissive-2.0), Foursquare Open Source Places (Apache-2.0), Meta (CDLA-Permissive-2.0), Microsoft (CDLA-Permissive-2.0), Overture Maps Foundation (CDLA-Permissive-2.0), PinMeTo (CDLA-Permissive-2.0), RenderSEO (CDLA-Permissive-2.0).